The Basecamp Dilemma Facing the Desire for Self-Expression
The 80's has been labeled the "Me" decade. Pursuit of selfish interest became the mantra of the day. Today is the "Look at Me" decade, when establishing a personal brand is tantamount. The concept of subsuming your brand identity (and your identifiers in sum) is off the menu. Corporations aren't loyal to the labor, why should the labor be loyal to them?
...that few things scar and clarify the soul more than witnessing the death of your parent. If anything screams “YOU, TOO, WILL DIE” it is that experience. How you die becomes a choice but only once you’ve chosen how you live.