Is Marketing the Root of All Evil?
Gillette doesn’t feel like a sales pitch. It feels genuine. It is a marketing success. But also, “Buy our razors because Dollar Shave Club and Harry’s ain’t woke like we are.” There’s just no escaping it, for-profit companies need our money, and they’ll do anything to get it. In this case, Gillette did it right.
The Minutes of Our Last Meeting – Baby Boomers Go Boom!
The whole country is going to change. Early Bird specials will just be “specials”.
The Minutes of Our Last Meeting – Emergency Meeting of the Ambien Marketing Department
Our hashtag #Ambien is trending. That hasn’t happened in forever. Even when the whole department did the ALS challenge while on Ambien.
Dove Needs to Clean Up Its Act if it Hopes to Survive the Identity War
The idiom, “You can’t please everyone all the time” no longer holds water. Today, when it comes to product marketing, if you don’t please everyone all the time, you’re going to upset enough people so much that their digital pitchforks and torches can destroy your brand in an afternoon.
What’s the solution? The death of targeted marketing, maybe. If I were the director of copy, I’d suggest the following: “You know that bath time is precious.” Don’t specifically identify anyone other than the buyer, whomever and whatever that may be. It’s just as accurate.
Divorce, serious relationship breakups deal a rough hand. If you play your cards right, your ex can help you be a better version of you. The perk of which is that you’re a better partner in the next relationship. It’s that whole, learn-from-your-mistakes thing. The bonus perk is that it makes your ex wonder why you couldn’t have been this awesome when you were together and causes them to question their entire existence.